Assessments are crucial tools for gathering valuable insights, be it for educational purposes, employee evaluations, or customer feedback. However, efficiently sharing these assessments can often be a challenge. To ensure you reach your target audience and collect the necessary data, it’s essential to explore various methods of distributing your assessments.
In this blog, we delve into five highly effective strategies for sharing your assessments: leveraging QR codes, utilizing email campaigns, harnessing social media platforms, embedding assessments on websites and blogs, and employing direct messaging and chat platforms.
How to Share Your Assessment
Efficiently sharing assessments is essential for gathering valuable insights. With Agolix, you have two straightforward options for sharing your assessments: via URL or QR code. Both methods are available for every assessment you create with Agolix.
Sharing Assessments via URL
Each assessment in Agolix comes with a unique URL. Here’s how you can use it:
- Copy the URL: Access the URL from your Agolix dashboard.
- Distribute: Use the URL in emails, social media, or other communication channels.
Sharing Assessments via QR Code
Agolix automatically generates a QR code for every assessment. You can use this QR code to make sharing even easier. Here’s how:
- Access the QR Code: Find the QR code in your Agolix dashboard.
- Distribute the QR Code: Include it in printed materials like flyers and posters, or digital formats such as presentations.
Benefits of Using QR Codes with Agolix:
- Convenience: Users can scan the QR code with their smartphones for instant access.
- Versatility: Ideal for both printed and digital materials.
- Trackability: Agolix provides analytics to track how often the QR code is scanned, giving you insights into engagement.
Enhance your Brand with a Custom Subdomain
Your assessment is conveniently hosted on our server at agolix.com. But what if you want the URL to match your brand? With a Private Label account, your assessment url can use your own domain. For example, your URL could be assessment.yourdomain.com. Learn more in our user guide!
Where to Share Your Assessments
Once you have your URL or QR code, you need to decide where to share your assessment. Here are some effective methods:
Sharing Assessments via Email
Email remains a powerful tool for sharing assessments. Here are some best practices for when you’re emailing assessments:
- Personalization: Address recipients by name, and tailor the content to their interests or needs.
- Clear Instructions: Provide straightforward instructions on how to complete the assessment.
- Follow-up Reminders: Send reminders to those who haven’t completed the assessment.
Email marketing tools and services can help streamline the process of sharing your assessments. Some of the major players in the email marketing space include Mailchimp and Constant Contact, both offering comprehensive analytics, automation, and segmentation features. Agolix provides a wide variety of integrations so you can seamlessly connect your accounts across platforms.
When it comes to crafting compelling email content, keep these best practices in mind:
- Subject Line: Make it catchy and relevant to increase open rates.
- Body Content: Keep it concise, highlight the importance of the assessment, and include a clear call to action, like “Click here!”
- Visuals: Use images or GIFs to make the email more engaging.
Utilizing Social Media Platforms
Social media platforms are excellent for reaching a broad audience, and in a place where they probably spend a lot of time! Here’s how to effectively share assessment links across social platforms:
- Facebook: Share the link in posts, stories, or groups. Use eye-catching visuals and CTAs for greater engagement.
- LinkedIn: Post in relevant groups and on your feed, targeting those who would most benefit from the assessment.
- Instagram: Use stories, bio links, captions, and engaging visuals to capture attention.
For all of the above, don’t forget to use relevant tags and hashtags where appropriate as well!
Another great way to increase your social media engagement is to leverage social media groups and communities. Join and participate in relevant industry groups related to your assessment topic, and share the link with members. To better reach your ideal clients, actually build relationships within those groups and platforms – reaching out and engaging on other posts, joining discussions – before you start sharing your assessment.
Embedding Assessments on Websites and Blogs
Embedding assessments directly on your website or blog provides a seamless experience for users. Here’s how to do it:
- Get the Embed Code: Use the Agolix platform to generate your unique embed code.
- Insert the Code: Place the code into the HTML of your webpage or blog post.
- Customize the Appearance: Adjust the appearance to match your website’s design.
What are some Benefits of Embedding Assessments?
- Seamless User Experience: Users can complete the assessment without leaving your site.
- Increased Site Engagement: Keeping users on your site longer can improve engagement metrics.
- Brand Consistency: Maintain a consistent look and feel by embedding assessments.
There are many examples of effectively embedding an assessment onto a web page. Companies could embed employee feedback surveys and assessments onto their site, and coaches can seamlessly embed evaluations and progress reports into their coaching sites. Bloggers and content creators also use this method to embed engaging quizzes and polls into their content. The more you can keep current and prospective clients on your site or content – while still engaging them and gathering useful information – the better!
Using Direct Messaging and Chat Platforms
Direct messaging and chat platforms like WhatsApp, Slack, and Facebook Messenger offer another efficient way to share assessments.
Direct messages can feel more personal and engaging, as they’re coming directly from YOU! They also allow recipients to have instant access to your assessment. Recipients can click the link, and complete your assessment immediately.
Here are some best practices for utilizing direct message and chat platforms:
- Tailor Your Message: Customize your message for each recipient or group, remembering to include personalized language where you can!
- Follow-up: Send gentle reminders to encourage completion of the assessment.
- Use Chatbots: Automate the sharing process with chatbots for efficiency. This is a great option if you’re reaching out to a lot of people with similar demographics and needs.
Sharing assessments effectively is key to gathering valuable insights. Whether you choose QR codes, email, social media, embedding, or direct messaging, each method offers unique benefits. Our software lets you easily experiment with these different sharing methods to find what works best for your audience!
Ready to take your assessments to the next level? Click here to try Agolix’s tools for creating and sharing online assessments today!
Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy.