About Us
Meet our Team
Our Story
After rocking the corporate world, we (Witt & Jen) felt the itch for a new adventureβone where we could make a positive impact on the world. The idea of helping small businesses thrive and grow got us all excited, so we dove right in!
Our tech wizard, Witt, worked magic by rewriting a whopping 70,000 lines of code over two years. Fast forward, and now we’re proudly serving clients in more than 50 countries around the globe.
It’s been quite the journey, and we’re thrilled to have you along for the ride! π
Our Mission
Our mission at Agolix is to empower small businesses, coaches and consultants to streamline and supercharge their business to easily capture and convert leads as well as build credibility through customized assessments and automated reporting.
We absolutely love what we do – fine-tuning our super-flexible online assessment tool and making sure our high-touch services scale up perfectly for our fantastic clients. Our sweet spot? Tailoring everything to meet your unique needs. No need to hold back those expectations when you choose us β we’re all about delivering that unmatched customization with a smile! π
Innovation
Agolix embraces a forward-thinking, tech-forward approach to automating and optimizing lead conversion. The brand values creativity, problem-solving, and pushing the boundaries of what’s possible in online assessments.
Personalization
Agolix believes in understanding the unique needs and preferences of each client. The brand values tailored experiences, bespoke solutions, and building long-term, collaborative relationships.
Accessibility
Agolix is committed to making sophisticated lead-conversion tools accessible to businesses of all sizes. The brand values affordability, ease of use, and removing barriers to entry.
Customer-Centric
Agolix places the customer at the heart of everything. The brand values responsive support, continuous improvement, and delivering tangible results that drive customer success.
Our Team
Dr. Jennifer Sparks
CEO
Meet Jen, the ultimate problem-solving enthusiast! In her past life as a project manager in the aerospace industry, her ninja-like organizational skills led teams to success. She streamlined projects, making them super efficient and effortlessly awesome.
Now, as a small business wizard (wearing more hats than you can imagine), Jen brings her industry-polished management skills to the mix. Whether it’s crafting unique solutions for clients or conjuring up marketing strategies and a visionary future for products, she’s got it covered.
But hey, it’s not all business for Jen! Her other love is travel. As the proud author of “Slow Travel,” she’s on a perpetual journey to discover diverse cultures and landscapes, savoring every bit of our world’s incredible beauty. π°οΈππ
Witt Sparks
CTO
Meet Witt β our software superstar with a knack for making things awesome! Thanks to his stellar career in software development, Witt is laser-focused on turning Agolix into the friendliest and most reliable tool for crafting and delivering custom assessments.
Witt’s not just a tech whiz; he’s on a mission to demystify complex technology for everyone. You can see that passion in full swing as Agolix keeps evolving and becoming even more user-friendly.
But wait, there’s more! Witt isn’t all about coding; he’s an outdoor enthusiast too. When he’s not immersed in the digital world, you’ll find him hiking, skiing, or catching the waves with some river surfing. Oh, and just like Jen, he’s got that wanderlust bug, always up for exciting adventures around the globe.Β πβ·οΈπββοΈ
Annette Rotthoff
Client Success
Meet Annette β our tech superhero with a heart of gold! After COVID threw a curveball in her career as an optical technician, Annette seamlessly transitioned her skills into the world of technology, becoming the creative force behind building stunning assessments for Agolix clients. Their loss is definitely our clients’ gain!
Annette’s superpower? A gift for listening and understanding, making sure she brings her A-game to help clients get their assessments looking and working exactly as they envision.
But wait, there’s more to Annette than just tech magic! When she’s not wowing clients, you’ll find her immersed in a good book, biking through scenic routes, hiking up nature trails, or simply soaking in the beauty of the great outdoors. πΏπ΄ββοΈπ
Kalecia Grier
Client Success, Design & Coding
Meet Kalecia β our creative dynamo who’s all about mixing art with practicality! With a solid background in graphic design, a wealth of experience in client relations, and some nifty coding skills, Kalecia has found her sweet spot where creativity and functionality dance together.
But here’s what really sets Kalecia apart β she’s not just about the design jargon. Kalecia lives and breathes design principles, typography, and color theory. And here’s the cool part β she’s not just a designer; she’s a fantastic listener. Kalecia tunes in, gets what clients need, and turns their visions into real, tangible results. Plus, her tech skills are like the secret sauce, weaving design elements into interfaces that are not just pretty but also super user-friendly. ππ¨β¨
Copywriting Wizard
Meet Cindy β our wordsmith extraordinaire! She’s the creative force behind all of our amazing blog posts. Cindy is all about mixing creativity, arts, and business, and she absolutely loves telling stories about startups and small businesses β it’s her passion!
For the past 10+ years, Cindyβs been in the world of writing and fundraising at NYUβs film school, then later managing resources and partnerships for startups at the accelerator 43North and the nonprofit Upstate Venture Connect.
But Cindy’s not just about work; she’s a massive fan of musical theatre, a wordsmith crafting lyrics, and a proud member of the BMI Musical Theatre Advanced Workshop and The Dramatists Guild. πππΆ
Adam Martinez
Senior Software Engineer
Meet Adam β our senior software savant! With over 20 years of experience under his belt, Adam brings a wealth of expertise to the table, focusing on crafting software thatβs as powerful as it is user-friendly. As the Senior Software Engineer, heβs on a mission to deliver an efficient, seamless experience for customers while ensuring every line of code supports a rock-solid application.
Adam takes immense pride in his work and is always motivated by the thrill of learning something new. When heβs not refining code or pushing boundaries in software innovation, youβll find him hiking, biking, or spending quality time with his two playful dogs. π₯Ύπ΄ββοΈπΎ
Psyche Digital
Digital Creative Agency
Psyche DigitalΒ is our digital marketing agency. Psyche serves innovators, entrepreneurs, and community-builders by helping them reach and authentically connect with the people they aim to benefit.