About Us

Meet our Team

Our Story

After rocking the corporate world, we (Witt & Jen) felt the itch for a new adventureβ€”one where we could make a positive impact on the world. The idea of helping small businesses thrive and grow got us all excited, so we dove right in!

Our tech wizard, Witt, worked magic by rewriting a whopping 70,000 lines of code over two years. Fast forward, and now we’re proudly serving clients in more than 40 countries around the globe.

It’s been quite the journey, and we’re thrilled to have you along for the ride! πŸš€

Lovely journey
Growth through seasons

Our Mission

We’re on a mission to empower experts and change-makers, helping them expand their influence and share their wisdom far and wide. Picture this: our online assessments offer detailed insights and bring real value to both the mastermind behind the assessment and the awesome respondent.

We absolutely love what we do – fine-tuning our super-flexible online assessment tool and making sure our high-touch services scale up perfectly for our fantastic clients. Our sweet spot? Tailoring everything to meet your unique needs. No need to hold back those expectations when you choose us – we’re all about delivering that unmatched customization with a smile! 😊

Values infographic for mobile devices

Our Team

Jen Sparks

Dr. Jennifer Sparks

Meet Jen, the ultimate problem-solving enthusiast! In her past life as a project manager in the aerospace industry, her ninja-like organizational skills led teams to success. She streamlined projects, making them super efficient and effortlessly awesome.

Now, as a small business wizard (wearing more hats than you can imagine), Jen brings her industry-polished management skills to the mix. Whether it’s crafting unique solutions for clients or conjuring up marketing strategies and a visionary future for products, she’s got it covered.

But hey, it’s not all business for Jen! Her other love is travel. As the proud author of “Slow Travel,” she’s on a perpetual journey to discover diverse cultures and landscapes, savoring every bit of our world’s incredible beauty. 🌍

Witt Sparks

Meet Witt – our software superstar with a knack for making things awesome! Thanks to his stellar career in software development, Witt is laser-focused on turning Agolix into the friendliest and most reliable tool for crafting and delivering custom assessments.

Witt’s not just a tech whiz; he’s on a mission to demystify complex technology for everyone. You can see that passion in full swing as Agolix keeps evolving and becoming even more user-friendly.

But wait, there’s more! Witt isn’t all about coding; he’s an outdoor enthusiast too. When he’s not immersed in the digital world, you’ll find him hiking, skiing, or catching the waves with some river surfing. Oh, and just like Jen, he’s got that wanderlust bug, always up for exciting adventures around the globe.Β  πŸš€πŸžοΈ

Witt Sparks
Annette Rotthoff

Annette Rotthoff
Client Success

Meet Annette – our tech superhero with a heart of gold! After COVID threw a curveball in her career as an optical technician, Annette seamlessly transitioned her skills into the world of technology, becoming the creative force behind building stunning assessments for Agolix clients. Their loss is definitely our clients’ gain!

Annette’s superpower? A gift for listening and understanding, making sure she brings her A-game to help clients get their assessments looking and working exactly as they envision.

But wait, there’s more to Annette than just tech magic! When she’s not wowing clients, you’ll find her immersed in a good book, biking through scenic routes, hiking up nature trails, or simply soaking in the beauty of the great outdoors. πŸŒΏπŸš΄β€β™€οΈπŸ“š

Kalecia Grier
Client Success, Design & Coding

Meet Kalecia – our creative dynamo who’s all about mixing art with practicality! With a solid background in graphic design, a wealth of experience in client relations, and some nifty coding skills, Kalecia has found her sweet spot where creativity and functionality dance together.

But here’s what really sets Kalecia apart – she’s not just about the design jargon. Kalecia lives and breathes design principles, typography, and color theory. And here’s the cool part – she’s not just a designer; she’s a fantastic listener. Kalecia tunes in, gets what clients need, and turns their visions into real, tangible results. Plus, her tech skills are like the secret sauce, weaving design elements into interfaces that are not just pretty but also super user-friendly. πŸš€πŸŽ¨βœ¨

Kalecia Grier
Cindy Sideris
Cindy Sideris

Copywriting Wizard

Meet Cindy – our wordsmith extraordinaire! She’s the creative force behind all of our amazing blog posts. Cindy is all about mixing creativity, arts, and business, and she absolutely loves telling stories about startups and small businesses – it’s her passion!

For the past ten years, Cindy’s been in the world of writing and fundraising at NYU’s film school. Now, she’s the go-to person, managing resources and partnerships for startups at the accelerator 43North.

But Cindy’s not just about work; she’s a massive fan of musical theatre, a wordsmith crafting lyrics, and a proud member of the BMI Musical Theatre Advanced Workshop and The Dramatists Guild. πŸ“πŸŒŸπŸŽΆ

Psyche Digital
Digital Creative Agency

Psyche DigitalΒ is our digital marketing agency. Psyche serves innovators, entrepreneurs, and community-builders by helping them reach and authentically connect with the people they aim to benefit.

Check Off Your List