Assessments are an invaluable tool for growing your business. There are many different areas where an assessment can provide valuable information to you and your organization.

Internally, assessments can help with hiring and measuring employee growth. They’re also an excellent tool to use in measuring employee success, as well as the overall success of an organization. Externally, assessments can help you engage with new clients, track the progress of existing clients, and provide a unique boost to your marketing efforts.

Below, we’ll dive into some of the details of each. How are you most excited to use assessments within your business? Hopefully, these examples will help shed some light on best practices and ignite other ideas regarding assessment use!



Hiring is critical to you as a business owner – we get it! Finding the right person who is the right fit for your company is key. Sure, someone could look perfect on paper and interview well, but you won’t know how someone truly will perform until you get them in the role, right? Wrong!

One way to mitigate employee turnover is to start including assessments in your hiring process. You can use an assessment to test a potential hire’s customer service skills or analyze other skills, such as writing. You could ask behavioral questions to determine a candidate’s emotional intelligence and overall culture fit. An assessment is a great way to provide another level of screening and information-gathering when hiring.


Measuring Success

Measuring success – both for a company as a whole and for its individual employees – is critical. Once you’ve hired an employee, you want to ensure they stay current on the latest technologies, industry standards, and company policies. Assessments are a way to do that. You can evaluate which employees need to attend training or who may be becoming overqualified for their current position. Assessments can also be used to train contractors on how you operate.

Measuring employee success will strengthen your organization because you will better understand how employees perform and contribute. An assessment can also be very telling for a business’s overall success and goal. What if you created an assessment for your employees to give you feedback as a manager? Submit ideas and recommendations? Such feedback can be incredibly valuable and help you, as a business owner, hone in on some key details that could greatly improve your business.


3 Ways to Use Assessments to Grow Your Business - Employee Hiring, Measuring Success, Lead Generation

Lead Generation

If you’re looking for a way to streamline and automate your lead generation while keeping things engaging and personalized, assessments are for you! Assessments help you connect with new clients while weeding out those who may not be a good fit.

Imagine this scenario: You offer an assessment that evaluates a person’s knowledge in your field in exchange for their email address. You’ve already won because you’re building your email marketing list! More importantly, you can provide them with specific, detailed information about how your services can help them based on how they complete the assessment. You’re proving your value and worth and sharing your expertise – all before they’ve officially become clients. What an amazing way to show (and sell) your services!

Assessments make your business more streamlined, engaging, and professional. Whether hiring the right people, helping those employees grow alongside your company, or mastering your lead generation, assessments are incredible marketing tools you should utilize. Want to get started creating assessments today? Click here to create your free trial and build an engaging new assessment.

Cindy Sideris

Cindy Sideris

Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy.