It’s that time of year again – the holiday season is approaching! It’s no secret that the upcoming months are some of the busiest for sales, and your engagement marketing plan should reflect that. Online assessments can be a great way to draw in new or existing customers and sell your products and services. Whether you’re using an assessment on its own, or to supplement another offer, we’ve got some suggestions below to help you maximize your online assessments during the most wonderful time of the year!
Online Assessments for Multiple Offerings
When thinking about how to market your business during the holidays, you may be torn between what exactly to focus on – especially if you have multiple offerings within your business. Let’s say you’re a business coach: do you focus on getting clients into your new group coaching program that starts in January, or on an amazing 1-1 option that you have going right now?! Luckily, using an assessment can help you – and a potential client – figure out the best choice for them.
Let’s say you create an assessment called “What you need to move your business forward in 2023.” The questions could span topics around working better alone or in a group, fresh starts vs continuous and consistent work, and how external feedback and collaboration affect work productivity. A respondent takes it and finds out they thrive in group environments, and they’re extra productive when they feel like they have a fresh start. Wonderful! You now know to recommend your new January group coaching program to them- and you have the details and information you need to show them exactly why that’s the case!
New Year, New Assessment ideas
The holiday season is also a great time to refresh and repurpose some of your old assessments for your engagement marketing. Just as you may be able to offer respondents the promise of a new start in the new year, you should also take a look at your assessments and see if any could use a refresh. Is there an assessment that could be tweaked just a bit to align with a new product you have? Have you been meaning to market an assessment you created, but just weren’t sure when or how?
The holidays are a great time to do just that. Create urgency with a Black Friday-themed assessment, or focus on a new start with a New Year’s-themed assessment. People are in a giving mood during this time of year, and if you can get to them before the holidays become stressful, you may be able to get more of their time – to take your assessment!
Assessments are a gift to you and your clients!
The holidays are a great time to offer something to new or existing clients, and an online assessment is a great interactive tool for this. Not only are you gathering valuable information that will help in your target marketing, but you are also giving respondents results and valuable feedback throughout the process. An assessment result or score is like a little gift to a respondent – and you should treat it as such! What kinds of branding and messaging could you utilize to drive that point home? ‘Tis the season – so get out there and start creating and giving the gift of assessments!
Ready to create an interactive, online assessment to use during the holiday season? Click here to get started today!
Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy.