Advantages of Surveys & Assessments

It’s a new year – and if you’re not using surveys and assessments as part of your marketing strategy, it’s finally time!

In an era where personalized interactions and audience engagement are key, surveys are powerful tools to help gather valuable insights directly from your target audience. At Agolix, we recognize the power of surveys and provide you with the tools to integrate them into your marketing plan seamlessly. 

Read on to learn more about how Agolix can help you incorporate strategic surveys and assessments into your marketing strategy in 2024.

What Is A Survey?

First of all – what is a survey?

A survey is a means of gathering information or data from a person or group. In differentiating surveys from assessments, think of a survey as a one-way street of collecting data. When using a survey for your business, the main goal is to gather information about a current or potential client.

Surveys are helpful when gathering demographic information, yes/no questions, and information you don’t want or need to follow up on. Consider surveys as the initial stride in your information-gathering process, providing a comprehensive snapshot of your audience’s preferences and opinions. 

You can swiftly and concisely gain insights into individuals or groups by utilizing surveys. For instance, a teacher might survey a group of students, or in a corporate setting, a manager could use surveys to gather employee feedback.

What Are The Different Types Of Surveys And Assessments 

There are a few different types of surveys and assessments based on your needs. Below, we’ll go into some details on Simple, Type, or Multi-type.

Simple: a simple assessment gives a score based on a respondent’s answers. 

This variety could include questions like “on a scale of 1-10” or “from 1-100…”

A Simple type of survey is very straightforward and conducive to feedback and recommendations utilizing percentages (“There is an 89% chance you would benefit from hiring a new team member!”)

Type: a type assessment assigns a respondent to one of several categories. We love to think of this style as a “Harry Potter sorting hat” – putting you into one of the four houses! Questions usually include: “Are you more of a morning person or night person?” 

Type surveys can help with more personalized recommendations, preferences, behaviors, and work styles.

Multi-Type: a multi-type assessment rates a respondent across several categories. 

Think of this sort as a combination of the above, where you could ask, “How much do you like the subjects science, math, and art?” You can then rate and recommend coursework or resources depending on the level of interest in each subject.

The question remains: how do you know which type to choose to reach your goals?

You need to keep a few things in mind when deciding which type of survey is right for your goals. First, clarity is key—define the specific information you aim to gather through your survey or assessment. Next, consider the most effective methods for acquiring this information. Finally, envision communicating results, feedback, and recommendations to your clients. What does that presentation look like? With these considerations in mind, you’ll be able to optimize your survey approach and enhance the impact of your marketing strategy.

Main Advantages Of Surveys And Assessments

Let’s explore the key advantages that make them essential tools for refining your marketing strategy.

First and foremost, the main goal of surveys is to gather data that empowers you to make clear, informed, data-driven decisions for your business. Operating on facts rather than assumptions is one of the most effective ways to run any business. This type of data collection enhances your decision-making and positions you as an expert in your field.  

Think of it this way: not only are you collecting valuable data for your business, but you are also collecting general market data. Your survey and assessment results are valuable market research!

Surveys and assessments also play a pivotal role in enhancing customer satisfaction and loyalty. By tailoring your questions and responses, you can provide personalized feedback and recommendations, making your customers feel seen, heard, and understood.

The level of engagement marketing achievable through surveys is truly top-notch.  When clients feel more engaged with you and your content, they are happier and more likely to stay with you. Similarly, in a corporate setting, when employees feel more engaged and understood in the workplace, they are more likely to perform better and stay loyal.

It’s a win-win for everyone!

So, How Do You Implement Surveys And Assessments For Maximum Impact?

We’ve got some tips and best practices:

• Utilize the best type or question format for what you are trying to achieve.
• Tailor your feedback to each client for maximum satisfaction.
• Make sure your surveys and assessments are easy to access. Ex: in your email signature, a website pop-up, on social media, or in a newsletter
• Let your personality shine through in your surveys! Whether it’s through branding or wording, these tools are meant to be customized so they can authentically reflect you. 

Remember that bias can creep into your question writing when creating your surveys. Simply being aware of this is the first crucial step. With this awareness, you can be more mindful of question formats or wording that might unintentionally lead respondents to a specific answer. 

If you’re just starting with surveys and assessments, especially if your clients aren’t accustomed to receiving them from you, consider keeping the initial ones short. This helps eliminate a potential barrier for new or potential clients who might worry about it taking too long to fill out. (However, once they experience how you follow up with personalized feedback and recommendations, initial concerns about time investment tend to fade away!)

Speaking of that follow-up, there are many ways to do so post-survey. You can redirect respondents to a specific page, email results, or integrate with various other apps.

Take your time to interpret and be intentional about engaging with your customers using their survey data. Put yourself in their shoes – what would you want to see? How can you best assist them? Based on these results, what next step could you offer them?”

How To Step Up Your Marketing With Agolix’s Online Surveys?

Now is the perfect time to use Agolix for seamless online survey creation and distribution. It’s a new year, and everyone is looking for fresh starts, new methods of communicating and connecting, and to level up in their personal and professional lives.

An online survey is an eye-catching way to improve your online presence and marketing initiatives. From engaging new and potential customers like never before – to wow-ing them with your feedback and expertise – the possibilities to grow your business are endless.

Are you ready to see the impact on YOUR business? Get started creating surveys and assessments today – simply click here!