Are you thinking about creating an online assessment to get two-way feedback from your clients? Great! Engagement marketing is a great way to attract new clients. But it is essential to develop an assessment that clients and customers find useful. If your online assessment is not interactive and doesn’t ask the right questions, you will lose a significant potential customer pool.  Assessment Generator can help you design the most interactive online assessment to increase your traffic and boost your audience.

Through a customer-centric approach and high-quality content, you will be able to gain insights into your customers’ needs and requirements and create your business strategy accordingly.

Here’s how our software helps create an engaging online assessment:

An Interactive Questionnaire

A good assessment is simple, straightforward, and easy to follow. Remember, your customers will only invest time in the questionnaire if it provides them with the value worth their time. We recommend that you keep the wording as simple to understand as possible.

You can add technical terminology only if it’s specific to your question and doesn’t have a close alternative. You should also avoid using vague and complicated vocabulary that leaves the readers confused and distracted. The main aim of an online assessment is to collect data from your customers. You can’t offer your audience the desired product or service without accurate information.

Easy to Use

Assessment Generator provides a user-friendly editor that makes it easy for you to create your business’s best assessment. You can also include images, audio, and videos to make the content more appealing. Moreover, to keep the design consistent with your brand, we recommend adding your logo and keeping the color scheme consistent with your website, logo, or product packaging.

We also have multiple question templates available that include options for binary questions, option questions including select one and select many, checkboxes, scales, and free-text questions—so your clients can freely express their opinions.

Pro-tip: Assign points for every question to score your assessment and automate the results.

How To Create Engaging Online Assessments

Create Categories & Send Feedback

You can also create score bands to customize the feedback based on how each client scores on your assessment. The best way to go about this is to send friendly feedback to your clients through email, on-screen, and as a printable PDF. Assessment Generator also offers type-based assessments to help you customize your business content in multiple categories. Moreover, if you have the Private Label and Enterprise-level accounts/subscriptions, you can also add an eye-catching subject line in the emails to get in touch with potential customers. By reaching out to your clients, you can demonstrate your expertise and establish credibility with your expert analysis of a respondent’s results while creating a relationship that you can build on.

Share Your Assessment

After you are done customizing and designing an interactive assessment, click the share button and get ready for the best two-way feedback. You can post your online assessment on various social media platforms such as Facebook, Twitter, and LinkedIn. You can also capture leads through your website, influencer marketing, blogs, and email marketing.

Now that you know how to create an engaging online assessment start analyzing the information and make the best brand strategy! We can also meet your unique needs by customizing the evaluation to align with your brand. Want to see a sample assessment? Click here!

Cindy Sideris

Cindy Sideris

Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy.