When creating an assessment, it’s important to include unbiased questions. Let’s think about the main reason for offering an assessment to people: it’s to get their honest answers, right? Are you doing that already? If not, how do you go about wording your assessment...
Various factors affect an assessment’s response rate, and we’re here to help you optimize them! But first – what is a good response rate? It depends, but the industry standard is above 50%. To clarify, that means that more than half of the people that get your...
Nothing helps clients remember you more than their experience interacting with you and your brand. Whether before, during, or after working with you, an online assessment drives that experience and interaction. Online assessments are engaging marketing and lead gen...
No matter how great it is, an assessment can only be effective if people take it! Luckily, we’re here to give you some of the best tips and tricks for making your online assessment irresistible. Start pulling people in and getting them to click by sharing your...
Assessments build relationships; it’s as simple as that. When you think about the beginning of a relationship — any kind, really — there is always something that kicks it off. An invitation to engage. A turning point or starting point. Assessments can be...
