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How to Use Binary Questions in an Assessment

How to Use Binary Questions in an Assessment

by Cindy Sideris | May 21, 2025 | Blog, Solutions, Tutorials

When you sit down to build an assessment — whether for your clients, employees, or prospects — you probably have a moment where you wonder if you’re asking the right questions. Sure, you want your assessment to be easy to complete and useful, but figuring out which...
Design Tips That Make Your Assessment Look Professional and On-Brand

Design Tips That Make Your Assessment Look Professional and On-Brand

by Cindy Sideris | Apr 28, 2025 | Blog, Resources, Solutions

First Impressions Matter: Why Branding Your Assessment Is a Must In today’s digital-first world, your client’s first impression of your brand often happens before they even speak to you. That’s why your assessments – just like your website or emails – need...
The Hidden Value of Data: How Assessments Give You a Competitive Edge

The Hidden Value of Data: How Assessments Give You a Competitive Edge

by Cindy Sideris | Apr 24, 2025 | Blog, Resources, Solutions

Introduction: More Than Just a Front-End Tool For many coaches, consultants, and service providers, assessments are simply the warm-up act – a way to collect a few details, understand surface-level client needs, and kick off the engagement. But what if that’s...
Lead Magnets vs. Assessments – Why Interactive Tools Convert Better

Lead Magnets vs. Assessments – Why Interactive Tools Convert Better

by Cindy Sideris | Mar 31, 2025 | Blog, Lead Generation, Resources

Introduction: The Evolution of Lead Magnets Lead magnets have been a staple in online marketing for years. Businesses have traditionally offered eBooks, PDFs, and whitepapers in exchange for an email address, hoping to nurture these leads into paying customers. But...
5 Assessment Questions Every Coach Should Be Asking Their Clients

5 Assessment Questions Every Coach Should Be Asking Their Clients

by Cindy Sideris | Feb 26, 2025 | Blog, Resources, Solutions

Why Questions Matter in Coaching Great coaching isn’t about having all the answers – it’s about asking the right questions. The right questions spark self-reflection, uncover hidden challenges, and guide clients toward meaningful change. Whether you’re...
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